Rewritten headlines
Different options built around your work, your strengths, and the clients you want to reach.
Personal feedback from Erica Nall
UPWORK PROFILE REVIEW.
You can do the work. Let’s help clients see it.
Your headline and opening paragraph need to give clients a reason to read on. Get a detailed, written profile review with 4+ rewritten headlines, 2+ opening paragraphs to choose from, and specific feedback on the rest of your profile.
Already a member of FREELANCE with ERICA? Your first review is included with your premium membership.
Writing about yourself gets weird fastWritten for you
Your profile has a job to do.
Your next steps
FREELANCE with ERICA
Your profile, reviewedLet’s give clients a reason to read.
✦
Your headline + openingWhat’s working. What could be stronger.
✦
4+ headlines. 2+ hooks.Written for your work and your clients.
✦
The why behind the editsSpecific feedback you can put to work.
You find a job that looks like a great fit. You take the time to write a proposal, spend the Connects, hit send, and check back hoping to see a message.
Then… nothing. After enough of that, it’s hard to know what to work on. The proposal? The profile? The way you’re talking about your skills?
Clients don’t see your whole profile at once in search results. They get a short preview, including the beginning of your overview. Your headline and first few sentences need to make your value clear and earn the next click.
Your opening paragraph is what I call your hook. It should help the right client recognize their problem, see how you could help, and want to keep reading. That’s why I spend the most time on your headline and hook.
When a client opens your profile after reading a proposal, those same first lines need to back up the reason they clicked.
Once they’re on your profile, the rest of the copy needs to help them take the next step: send a message, book a call, or start talking about working together.
Specific feedback. Options you can use.
Here’s what we’ll work through.
Your headline and hook do most of the heavy lifting in that first impression. We’ll start with the parts that need to make a client want to read on, then work through the rest of your profile so it supports the same message.
Rewritten opening hooks
Your hook is your opening paragraph. You’ll get at least two complete options, written to connect with your client and give them a reason to keep reading.
Pick what fits. Play with the options. Make the final profile sound like you. 💛
Your current headline and opening
What’s working, where the message gets lost, and what I’d change in that first impression.
Your copy, structure, and formatting
What deserves to stay, what could come out, and the gaps that might be making the profile less persuasive.
Section rewrites where they help
When a different way of framing something makes the suggestion clearer, I’ll write it out so you can see what I mean.
The thinking behind the edits
The why behind the recommendations, a tailored practice prompt, and clear next steps for making your updates.
“The fact that you took time to write out multiple options AND gave me a prompt to generate my own variations is very generous.”
From your profile to your next edits
A fresh set of eyes. A clear next step.
- 1
Send me your profile
After checkout, use the submission form to share your profile, services, and the clients you want to reach.
- 2
I work through it
I review your message, edit the recommendations, and put together the feedback and rewritten options for you.
- 3
Make the changes yours
Read through the why, choose the words that fit, and update your profile with a clearer sense of what to say.
Turnaround: Up to 10 business days (2 weeks) after you submit your profile for review.
Erica Nall · Your reviewerGet a sales copywriter’s eyes on it
I’m Erica. I do this for a living.
I’m an Expert-Vetted (top 1%) sales copywriter on Upwork. Writing for attention and action is what I do: finding the words that help someone recognize their own problem and see a reason to reach out.
For the past year, I’ve been bringing that same thinking to my students’ profiles inside FREELANCE with ERICA.
And yes, I’ll tell you what you’re doing well, too. A useful review helps you recognize the good stuff so you can keep building on it.
From the people on the other side of the review
Still need more proof?
Here’s what students have shared after getting feedback, making changes, and putting the teaching to work. Tap any screenshot to read it larger.
A member milestone
From unanswered proposals to Top Rated Plus.
$20K+
“Big Day Today Just notified that I reached Top Rated Plus and topped 20k income. It was only 6 months ago that @Erica Nall reviewed my profile and I was agonizing over not getting any answers to proposals. All I can say is thank you Erica for your help in getting me started.”
“OMG this was so much more feedback than I was expecting! I can't thank you enough. It truly feels like you're invested in my success.”
There’s a whole community here, too
Come for the help. Stay for the people.
FREELANCE with ERICA brings together 732+ members whose combined Upwork earnings exceed $883,000. Beginners working toward a first client. Experienced freelancers sharing what’s working. People to turn to when you’re stuck, and people who get why that first paid job is worth celebrating.
Want ongoing training and support? Premium includes the courses, live Q&A, and your first eligible profile review.
Already a member of FREELANCE with ERICA? Your first review is included with your premium membership.
Before you decide
A few good questions.
Wondering whether this is the right kind of help? Here’s what the review covers.
Ask me a question ↗What is an Upwork profile review?
It’s a personal, written review of your existing Upwork profile. I look at your headline, opening hook, copy, structure, and formatting, then give you specific feedback and rewritten options to help make your message clearer to potential clients.
What will I receive?
A detailed written teardown, at least four rewritten headline options, at least two fully written opening hooks (opening paragraphs), feedback on your copy and structure, section rewrites where useful, a tailored practice prompt, and clear next steps.
Do you rewrite my entire profile?
The review includes rewritten headlines, opening hooks, and sections where showing a different approach is useful. A complete, done-for-you rewrite of every section is not included. You choose the options that fit and make the final updates to your profile.
Is this useful if I’m new to Upwork?
Yes. You need an existing profile for me to review, but you don’t need a long client history. The feedback starts with your experience, the work you want to offer, and what you have on the page now.
How do I send you my profile?
After checkout, you’ll receive instructions for the submission form. You’ll share your profile link, current copy, and context about your services and the clients you want to reach. You won’t need to share your Upwork password.
How long will it take?
Please allow up to 10 business days (2 weeks) after you submit your profile for review to receive your completed review.
Is a profile review included in the community?
Your first eligible profile review is included with the $33/month Premium membership. If you’re already a Premium member and haven’t used that benefit, check your eligibility before buying a standalone review. Proposal reviews and private calls are separate offers.
Will this guarantee that I get hired?
No. A clearer profile can help you communicate your value, but your proposals, job selection, experience, client demand, and the work you put in all affect your results. No review can promise a contract or a specific income.
Can you review a proposal instead?
Yes. The separate $79 proposal review focuses on feedback and copy edits you can use to build a stronger framework for future proposals. It’s not a rush service for a particular job deadline.
Let’s make the next edit a useful one
Your skills deserve a better introduction.
Get specific feedback, rewritten options, and a clearer sense of how to connect with the person reading your profile.
Already a member of FREELANCE with ERICA? Your first review is included with your premium membership.
